• blogging,  seo

    How to Create and Submit Your Sitemap to Google: A Step-By-Step Guide

    Google recently rolled out its August 2024 Core Update. And it’s driving everyone crazy.  People (and this includes the place I work at) have been seeing a significant increase in their traffic. A lot of people have also seen their traffic go down (running theory is that this is a crackdown against AI-generated content and we all know how I feel about that). And I am happy to report that I’m one of the “small, independent” websites Google wanted to promote in this update. Check this out: Side note: I’ve seen a similar hike around this time at work too.  Now, I haven’t done anything. This traffic has come out…

  • productivity

    Back to Blogging: Productivity Tips for Part-Time Bloggers with Full Time Jobs

    I think it’s safe to say that this blog is a perfect example of how consistency is hard for bloggers. There are times where I’ll post on a weekly or bi-weekly basis, before falling off the wagon completely. In part, it’s due to the fact that this blog has always been on the back burner in terms of priority. That changed this year; I’ve been (infrequently) blogging to see how I can get traffic and improve my following. So far, it’s worked. But if you’re someone who’s interested in blogging full-time, being inconsistent is not an option. If you’ve recently started a blog, or you’re thinking about starting one, chances…

  • miscellaneous

    Life Update: I Got Published in an ACTUAL Print Magazine

    Long time, no life update, am I right? Yeah, I’ll stop trying to be funny here. First thing’s first, I haven’t abandoned this blog. In fact, I’ve been optimising my old blog posts and going wild on Pinterest. I’ll be posting a couple of blogs about that at some point here. Now, with that out of the way, this blog, as the title suggests, is a life update. For my new readers, I only do life updates when something big happens, and in the span of this blog’s lifetime, there has only ever been one other life update. That was about the first time I got published in a literary…

  • ai

    AI in Digital Marketing: Is it Really Changing the Game?

    Unless you’ve been living under a rock, there’s a 100% chance that you already know quite a bit about the use of AI in digital marketing. After all, just by  browsing through social media, you’ll find way too many tips from “faceless” Instagram and TikTok accounts on the merits of marketing via AI. Some say you can earn four figures each month. Others swear by escaping the monotony of the 9-to-5. While it’s easy to get caught up in both sides of the argument — some say that AI is your “one-stop” digital marketing solution while others have deemed it to be complete garbage — it’s important to remember that,…

  • blogging

    Blogging 101: What to Do BEFORE You Publish a Blog Post

    It’s safe to say that blogs have been a hit since the very beginning of the internet. It doesn’t matter if you’re a business owner or a blogger. Blogs are a great way to drive traffic towards your website. However, if you don’t optimise your blog post, you won’t be getting any traffic at all. Think of it this way: you write a killer blog post, with all the right CTAs and information, and then you hit “PUBLISH.” And that’s it. Your blog’s now out there in the seemingly endless void of the internet. Billions of people access the internet everyday. In fact, about 7.5 million blogs are published everyday,…

  • freelancing

    Top Freelance Skills in Demand in 2024

    I recently got an email from one of you guys asking about the freelance-scape in 2024. While it’s been almost five years since my last freelancing gig, my Fiverr is still very much active, with 2-3 requests coming in every month. Usually, I’ll turn these requests down since I have a full-time job now, but it got me thinking.  How does freelancing even work in 2024? If I were to start fresh, with no contacts today, how would I go about it and make $1,000 (or more, or less) a month? It’s an interesting proposition, and so I’ve spent the past couple of weeks researching it. So, with this in…

  • blogging

    How to Write A 2,000 Word Blog with AI tools in 2 Hours (Or Less)

    As someone who started her career as a freelance copywriter, I remember the days before AI when I would easily spend weeks writing a well-researched, high-quality, rankable SEO blog post. Seriously, depending on how much time my contractor was willing to give me, I could write a masterpiece or a quick, rankable product review. There was no in between. But that’s expected. After all, did you know that in the vast expanse of the internet, there are over 570 million blogs floating around? And get this, every single day, roughly 7 million new blog posts emerge into the digital universe. Crafting content for these blogs is no walk in the…

  • blogging

    Blogging 101: Best Blogging Tools to Grow Your Blog in 2025

    A few weeks ago, I made a post on how to start a blog. That was all about starting a blog, what you need to do and so on. So, to continue the series, as a self-help kind of a thing for aspiring or new bloggers, I thought it might be a good idea to talk about blogging tools as well. After all, if you’re serious about blogging and want to take your blog to the next level, then just posting high-quality content isn’t enough. Things have gotten significantly more competitive; I’ve already talked about it in my posts about AI writing and what not. But that doesn’t mean you…

  • blogging

    Blogging 101: Everything You Need to Know About Guest Posting

    Recently, I got a request for guest posting on someone’s blog and I’m mulling over it. In the past, for my personal projects, I’ve been vehemently against guest posting. For the corporations I’ve worked for, we have a very strict code of conduct and set of requirements for guest posting. Of course, I met this proposal with immense scepticism. I’ve gotten requests for guest posts in the past and I outright rejected or ignored them. But this request, well, I’m seriously considering it. I can’t promise that I’ll have a guest post up somewhere but it made me think. And yes, I’m one of those people who will weigh the…

  • seo

    SEO 101: What is an SEO Site Audit? A Guide for Newbies

    I feel like we’re on a roll when it comes to SEO articles here. What can I say? SEO’s important, especially now. I’ve already written a blog on developing an SEO strategy, a sort of beginner’s guide to SEO and I’ve also created a list of free SEO tools, and courses you can take.  One of the first things you’re going to do as a blogger is audit your site. Performing an SEO site audit is really important. It ensures that your website’s optimised for search engines. As I’ve mentioned multiple times, audits are a critical part of any SEO strategy. They help to identify where your site may have…