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AI in Digital Marketing: Is it Really Changing the Game?
Unless you’ve been living under a rock, there’s a 100% chance that you already know quite a bit about the use of AI in digital marketing. After all, just by browsing through social media, you’ll find way too many tips from “faceless” Instagram and TikTok accounts on the merits of marketing via AI. Some say you can earn four figures each month. Others swear by escaping the monotony of the 9-to-5. While it’s easy to get caught up in both sides of the argument — some say that AI is your “one-stop” digital marketing solution while others have deemed it to be complete garbage — it’s important to remember that,…
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How AI Tools Revolutionize Your Content Strategy
I feel like I’ve spoken about content strategy a bunch of times without really addressing it. I’m currently working on a piece on content strategy so we should be good there. But before I published that blog I thought it might be a good idea to talk about AI tools in content strategy. Yes, I know, I’ve been talking about AI a lot, but I think it’s really important to have sufficient information on the subject. A lot of stuff that’s available online doesn’t seem to do it for me. Like, everyone says that ChatGPT helps with content creation. But no one addresses the how. And don’t worry about that-…
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How You Can Leverage AI Tools to Write Faster
In the last blog post, we spoke about delusions on AI tools replacing writers. Of course, I’m going to stick to my stance that writers cannot be replaced, but we did end the blog on a more positive note. AI tools, for better or worse, are here to stay. So, what can we do about them? In the case of new technology everywhere, there’s a general consensus that you either get with the program or risk falling behind. Luckily for us, at this point, it’s not about falling behind, but rather…well, allowing your work to fall behind. SEO’s very cutthroat, if I do say so myself. What worked about a…
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On the Rise (and Fall) of AI Writing Tools
It’s been about a year-ish since AI driven content took the world by storm. More specifically AI writing tools. I was actually in an interview with the CEO of a tech company, the day after ChatGPT-4 was announced. Up until that point, I had been extremely excited by the idea of AI writing tools. Unfortunately, some employers decided to believe that AI writing tools were a replacement for copywriters and not a useful writing aid for them. Seriously. Let’s go back to the interview I was in. I was pretty confident that I would get the job. My experience was perfectly aligned with the position. I had the perfect references,…