• blogging

    Blogging 101: What to Do BEFORE You Publish a Blog Post

    It’s safe to say that blogs have been a hit since the very beginning of the internet. It doesn’t matter if you’re a business owner or a blogger. Blogs are a great way to drive traffic towards your website. However, if you don’t optimise your blog post, you won’t be getting any traffic at all. Think of it this way: you write a killer blog post, with all the right CTAs and information, and then you hit “PUBLISH.” And that’s it. Your blog’s now out there in the seemingly endless void of the internet. Billions of people access the internet everyday. In fact, about 7.5 million blogs are published everyday,…

  • blogging

    How to Write A 2,000 Word Blog with AI tools in 2 Hours (Or Less)

    As someone who started her career as a freelance copywriter, I remember the days before AI when I would easily spend weeks writing a well-researched, high-quality, rankable SEO blog post. Seriously, depending on how much time my contractor was willing to give me, I could write a masterpiece or a quick, rankable product review. There was no in between. But that’s expected. After all, did you know that in the vast expanse of the internet, there are over 570 million blogs floating around? And get this, every single day, roughly 7 million new blog posts emerge into the digital universe. Crafting content for these blogs is no walk in the…

  • blogging

    Blogging 101: Best Blogging Tools to Grow Your Blog in 2024

    A few weeks ago, I made a post on how to start a blog in 2024. That was all about starting a blog, what you need to do and so on. So, to continue the series, as a self-help kind of a thing for aspiring or new bloggers, I thought it might be a good idea to talk about blogging tools as well. After all, if you’re serious about blogging and want to take your blog to the next level, then just posting high-quality content isn’t enough. Things have gotten significantly more competitive; I’ve already talked about it in my posts about AI writing and what not. But that doesn’t…

  • blogging

    Blogging 101: Everything You Need to Know About Guest Posting

    Recently, I got a request for guest posting on someone’s blog and I’m mulling over it. In the past, for my personal projects, I’ve been vehemently against guest posting. For the corporations I’ve worked for, we have a very strict code of conduct and set of requirements for guest posting. Of course, I met this proposal with immense scepticism. I’ve gotten requests for guest posts in the past and I outright rejected or ignored them. But this request, well, I’m seriously considering it. I can’t promise that I’ll have a guest post up somewhere but it made me think. And yes, I’m one of those people who will weigh the…

  • blogging

    Blogging 101: How to Start a Blog in 2024

    I feel like all of us knew this was coming. After all, learning how to start a blog in 2024, makes for a really compelling topic, especially with artificial intelligence in the mould. After all, OpenAI did that thing again and now a lot of videographers I know are freaking out. I think we’re in a really interesting space right now, and digital media as we know it will change forever. That being said, I don’t think blogging’s going to end anytime soon. If anything, I’ll reiterate what I’ve been saying for a few months now: the competition is getting tougher. If you’re wondering where I’ve been for the past…

  • blogging

    How to Plan A Content Calendar (and Stick to It): A Guide

    Fun fact: we’re only two weeks into the new year and I’ve already posted articles on SEO and content strategy. Of course, it’s too soon to say whether I’ll be able to keep up this new writing habit for the remainder of the year. But I think we’re off to a good start. Historically, I’ve never been able to post even two blogs in two weeks. Why? Because I’ve always been ‘busy’. Granted, I’ve actually been busy, but when you decide to create something like a blog, you kind of owe it to yourself to make it work. It’s actually really funny. Over six years ago, I started out as…

  • ai,  blogging

    How AI Tools Revolutionize Your Content Strategy

    I feel like I’ve spoken about content strategy a bunch of times without really addressing it. I’m currently working on a piece on content strategy so we should be good there. But before I published that blog I thought it might be a good idea to talk about AI tools in content strategy. Yes, I know, I’ve been talking about AI a lot, but I think it’s really important to have sufficient information on the subject. A lot of stuff that’s available online doesn’t seem to do it for me. Like, everyone says that ChatGPT helps with content creation. But no one addresses the how. And don’t worry about that-…

  • an aerial view of a graphic designer sketching a design with a laptop, mobile and coffee
    blogging

    Why Your Blog Name Matters (And How to Pick the Perfect One)

    When I decided to create this website, one of the first things that came into my head was the name. Before this blog, I’ve had quite a few online diaries with very creative names. After all, your blog name will define you, your blog and its contents for a very long time. Sure, you have the option to change your blog name at any given time but let’s be real: no one really does that unless there’s some major rebranding. Also, it’s worth noting that while companies and businesses can totally change their names due to a merger or a rebranding attempt (looks at Facebook, I mean, Meta), bloggers and…

  • a typewriter showing the words, "to blog...or not to blog"
    blogging

    Blogging 101: How to Write Your First Blog Post

    I know. You’d think that I’d have a better idea for the first blog post. In fact, I’d think I’d do better. After all, I’ve done this before. In the past year alone, I’ve worked for two separate companies, helping them create their digital marketing strategy, which includes blogging. A big chunk of my job was to do the necessary research and come up with blog post ideas (among other things) that could be used over the next few months. So, how is it that, when I made my own website to showcase my content creation abilities, I couldn’t think of anything? Well, the answer is kind of simple: my…