I’m super busy these days with work, a new freelance gig, and summer school. And naturally, one of the things I tend to do when I’m super busy is further burden myself with more stuff. So, I’ve made the executive decision to redesign this blog for all my new readers. Naturally, the first thing I did was run an SEO audit—in fact, I’m still knee-deep in it—and realized I should probably look into ways to build backlinks. I hadn’t really focused on backlinking much here. I’d thought about guest posting, and all, but to be honest, I just didn’t have the time or the audience to care much about it.…

Affiliate marketing has been called many things—some flattering, some…less so. At its best, it’s simply a way to share tools and products you genuinely believe in, and earn something in return. Choosing the right affiliates isn’t about chasing the highest commission or slapping banners on every available inch of your site. It’s about finding partnerships that feel like an extension of your work, rather than a jarring detour. If you’re considering adding—or refining—affiliate income streams, here are a few principles worth considering. Not rules, just guideposts that can help you avoid regret later. Understand What Your Readers Actually Want If you’ve been blogging for more than five minutes, you know…

Not sure if anyone’s noticed here, but I’ve been having a bit of a hard time coming up with blog titles for a while. I mean, don’t get me wrong; I think my titles are good and immediately tell you what the blog’s about.  However, just because a blog title tells you what it’s about, doesn’t mean that your target audience is going to click on it. Seriously, you could have the most informative blog about anything: content marketing, SEO, AI ethics (I think about this a lot from a user’s perspective), or quantum field theory (don’t ask why my brain went there; it just did). Or even the next…

Funny story: as I may or may not have mentioned in the image captions last week, I’ve been helping a friend build a website. And naturally, as it so happens with these things, we came across this error: theme missing style.css. I won’t lie; I spent a lot of time tinkering around WordPress, trying to figure out how to fix this issue. In the end, it turned out to be a rather dumb—silly, really—thing. So, that got me thinking that a lot of new bloggers may have also experienced this and hence, this blog idea came about. So, picture this: you’ve just downloaded an amazing custom theme for your WordPress…

Industry leaders have been talking about the importance of mobile-friendly websites for a very long time. Seriously, I remember back in 2019 when I’d just landed my first real job, the SEO manager at the startup I was working at quit over it. Yeah, he was adamant on making everything on our service’s website more mobile-friendly; wanted developers to maybe think of an app? The man was really good at what he did, by the way. He actually helped me understand a lot of the fundamentals with SEO. I won’t lie; before that, while freelancing, I’d get keywords from people, and I’d just add them as naturally as possible, about…

So, you want to start a blog in 2025. But how do you do it? After all, OpenAI did that thing again and now a lot of videographers I know are freaking out. I think we’re in a really interesting space right now, and digital media as we know it will change forever. That being said, I don’t think blogging’s going to end anytime soon. If anything, I’ll reiterate what I’ve been saying for a few months now: the competition is getting tougher. If you’re wondering where I’ve been for the past month, I’ve been busy building my Pinterest from the ground up. That’s also one of the reasons I…

The Google Update’s over! I actually cut it pretty close with the last blog. The update finished a few hours after I published my blog on Site Kit. I think this is the first time in the history of this blog that I’ve actually done something on time, and I’m super pleased with myself. Let’s take a moment to appreciate that for a second. I thought that since I’ve been weirdly obsessed with it (I’m usually very obsessed with Google updates; I just never talk about it here), I’d go into a bit more into detail about what happened, and the key takeaways that you can use to further improve…

One of the SEO gurus I follow on Twitter, came out with a tweet today saying that the August Update might end some time this week. So, in order to finish this mini series on time, I decided to get ahead and finish off with a guide on Site Kit. In my previous blog, I talked about how you can use Google Search Console to submit your sitemap. But that’s not all that GSC is used for. In fact, if you combine GSC with Analytics, you can get a pretty solid overview of things like web traffic and keyword tracking. In the meantime, I’ll help you set up Site Kit…