blogging
Blogging has existed since the early days of the internet. Today, many companies use it as a way to communicate and promote their products and services to a wider audience. It's a tried-and-tested way of getting the word around, and to appear on search engines. In this section, you will learn about blogging, how to get started, the technical know-how, and more.
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What is Robots.txt and Why It’s Probably the Reason You Don’t Show Up on AI Search
Let’s be honest: AI search is changing how people find content. ChatGPT, Claude, Google’s AI Overviews—these aren’t just nice-to-haves anymore. They’re becoming the default way people get answers. I use them everyday and I have both ChatGPT Plus and Claude…
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How To Write an SEO Case Study (+Free Template to Get Started)
Let’s be honest: thanks to AI, we’ve been seeing a lot of people talk about how SEO is dead. I personally don’t believe it but it’s hard to get people to understand this. Especially if you’re a freelancer who’s been…
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How to Write Your First Blog Post (+Free Checklist for You to Follow)
Here’s the thing: writing your first blog post is harder than it should be. Especially if you’re just starting out. You’ve got the ideas. You know what you want to say. But when you actually sit down to write? The…
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How to Elevate Your Content in 5 Proven Ways
So, after my last blog on how to optimize your blog posts, I thought that the next logical topic would be on how to elevate your content. Because let’s be real: in the era of massive AI-generated blogs, you need…
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How To Optimize Your Blog Posts for Google’s Featured Snippets (or AI Overviews)
Okay, so I’ve been holding out on talking for a while. Why? Because Google’s crazy, and I didn’t want to post a generic blog on how to optimize your blog post. I wanted to have an actual use case that…
