Affiliate marketing has been called many things—some flattering, some…less so. At its best, it’s simply a way to share tools and products you genuinely believe in, and earn something in return. Choosing the right affiliates isn’t about chasing the highest commission or slapping banners on every available inch of your site. It’s about finding partnerships that feel like an extension of your work, rather than a jarring detour. If you’re considering adding—or refining—affiliate income streams, here are a few principles worth considering. Not rules, just guideposts that can help you avoid regret later. Understand What Your Readers Actually Want If you’ve been blogging for more than five minutes, you know…